Developing the right type of attitude will determine whether or not the reader will understand the message. This fits within our clear understanding and purpose of writing. As writing is a passionate form of communication and expression. If our writing is vague, lacking any supportive evidence, or poorly constructed, then the attitude may come across as being lazy and slothful. If our writing comes across with strong language that is vitriolic we may risk causing our readers to be offended and even communicate defensively (think about some of the social media commentary going on regarding particular hot topic content). It is our disciplined goal to be objective, while remaining passionate, regarding particular subjects.