The ability to mindfully and critically read information is to objectively learn new ideas and concepts. To accurately take notes is to translate what you have gained insight on and share that with others. What you do not want to do is to develop content that is merely copy-and-paste of other peoples writings. This is only done when you are quoting from another person.
One of the desired outcomes of strategic content writing and publishing is the ability to think critically. Not only to think critically, but to be able to think mindfully, critically, and creatively. The ability to bring relevant content that is impacting, influential, and engaging begins when we are capable of generating content that provides solutions o specific issues. At the same time, determining which solution is the more practical one for our readers.