Yellow journalism once referred to the sensationalistic, lurid exaggerations of 19th‑century newspapers — the kind of “sensational chauvinism” that relied on distortion, outrage, and emotional manipulation to attract readers. The term itself emerged from the era of the Yellow Kid comic strip, whose popularity fueled a wave of sensational reporting and media manipulation. Today, the same spirit thrives, but its printing press is no longer ink and paper. It is the algorithm.

At its core, yellow journalism is not merely exaggeration, but an intricate perspective that is biased, zealous, and often militant in its distortion. This form of communication is driven by blind devotion to a cause, frequently accompanied by hostility toward opposing viewpoints. Historically, yellow journalism manifested in various forms such as political propaganda that aimed to shape public opinion by presenting information selectively or misleadingly. Social agitation often followed the sensational narratives promoted by journalists who prioritized flare over factual reporting, heightening tensions around contentious issues.

Furthermore, yellow journalism also found expression through religious polemics, where exaggerated claims and dramatic storytelling were employed to gain adherents or demonize rival beliefs. The fervor of the 19th century, characterized by the quest for readership, led to practices that set the tone for future media. In contemporary times, this distortion is propagated through digital platforms where algorithms curate content that reinforces existing beliefs, often leading to echo chambers.

As society moves deeper into the digital age, the implications of yellow journalism become more pervasive. Information can spread rapidly, while critical thinking and journalistic integrity may wane. The lessons of the past remind us that while sensationalism may attract attention, the long-term impact of such journalism can erode trust in media and polarize societies. It encourages a critical evaluation of news sources, urging consumers to discern truth amidst the cacophony of competing narratives. As such, the battle against yellow journalism is ongoing, requiring vigilance from both media producers and consumers alike to uphold the principles of responsible journalism.

Today, it thrives on social media

Modern critics of the Church of Jesus Christ of Latter‑day Saints have simply traded broadsheets for blogs, tabloids for TikTok, and pamphlets for podcasts. The tactics, however, remain unchanged. As before, the loudest voices are often the least informed — individuals and groups who publish exaggerated claims, stripped of context, crafted for virality rather than truth. Their goal is not understanding but engagement; not clarity but clicks.

Just as earlier counter‑cult writers relied on “lurid exaggerated sensationalistic claims… to garner followers and readers” , today’s digital gainsayers rely on:

• Outrage‑bait thumbnails
• Emotionally charged storytelling
• Selective screenshotting
• Algorithm‑friendly half‑truths
• Comment‑section echo chambers
• Monetized deconstruction narratives

Many present themselves as compassionate guides who “love the Mormons,” yet their content reveals the same pattern you identified years ago: claims built on exaggeration, misrepresentation, and blind devotion to a cause .

And just as before, these critics often silence corrective voices — deleting comments, blocking faithful responders, or stitching only the weakest LDS replies to create the illusion of intellectual victory .

But here is the irony: The more these voices proliferate, the more people begin to ask questions. The more sensational the claim, the more likely someone is to seek out an actual Latter‑day Saint for clarification. As you observed, “without the proliferation of religious yellow journalism… people would not be investigating the Church” .

This series, Social Media Gainsayers, will examine the modern forms of digital yellow journalism — not to attack individuals, but to illuminate patterns, expose tactics, and strengthen discipleship. We will explore how critics manufacture outrage, how algorithms reward distortion, and how disciples of Christ can respond with clarity, charity, and conviction.

We are not merely dealing with misinformation; we are navigating a spiritual battlefield where hearts and minds are shaped by feeds, trends, and viral narratives. And yet, as always, truth shines brightest against the backdrop of distortion.

This is our moment to let that light shine.

The Digital Evolution of Yellow Journalism

Wherever written communication exists, yellow journalism follows. But in the age of TikTok, YouTube, podcasts, Reddit, and algorithm-driven feeds, its reach has multiplied exponentially. In this digital landscape, the blend of information and entertainment has become even more pronounced, where sensational stories often overshadow fact-based reporting.

Modern platforms reward:

• Outrage: Content that elicits strong emotional reactions captures attention, encouraging users to click, share, and comment. This cycle fuels further outrage, leading to an endless loop of sensationalism.
• Emotional storytelling: Engaging narratives that tug at the heartstrings are more likely to go viral. The power of storytelling can easily overshadow the merits of accuracy, leading to a skewed perception of reality.
• Conflict: Stories that include controversy or confrontation thrive in the social media ecosystem. Audiences are drawn to disputes and debates, often blurring the line between fact and fiction as they consume content.
• Polarization: The digital age has created a divided audience, where content that supports or criticizes particular viewpoints often receives heightened levels of engagement. This polarization can amplify misunderstandings and grievances.
• Short-form exaggeration: With the rise of platforms centered around brief content bursts, exaggeration has become a common tactic to capture attention quickly. This brevity can lead to misinterpretations and half-truths being widely accepted.
• Viral half-truths: Misinformation can spread like wildfire, with half-truths often being more enticing than the full context. This phenomenon reflects a concerning trend in how information is disseminated today.

This tumultuous atmosphere creates a perfect environment for social media gainsayers — individuals or groups who build influence, identity, and sometimes income by attacking the Church of Jesus Christ of Latter-day Saints through sensationalistic content. These gainsayers may exploit the factors mentioned above to fuel their narratives, often prioritizing sensationalism over accuracy to attract followers and engage in viral discourse. This not only misrepresents the Church but also contributes to a broader culture where sensationalism is valued over truth, leading to further conflicts and misunderstandings within and beyond the community.

Their methods are not new. Only the medium has changed.

Anti‑LDS Rhetoric: From Pamphlets to TikTok

Since the rise of the Restored Gospel in the 19th century, critics have published a steady stream of accusations, distortions, and misrepresentations. Every criticism has been meticulously examined, thoroughly answered, and carefully contextualized by scholars, historians, and faithful members of the community. Despite this diligent effort, the criticisms persist — not because they possess an intrinsic truth, but because they are useful for various agendas.

In the digital age, critics no longer rely on traditional methods such as printing presses or established publishers to disseminate their viewpoints. Instead, they harness modern technology, requiring only a few simple tools. To reach a vast audience, they need:

• A smartphone with a decent camera
• A ring light for improved video quality
• A TikTok account to tap into trending formats
• A monetized YouTube channel to generate potential income
• A podcast microphone for engaging audio content
• A Reddit thread to foster community discussions

Once these elements are in place, the algorithm does the rest, amplifying content far beyond its original scope. In this new arena, the ease of access to technology enables anyone with an opinion to share their thoughts instantaneously, regardless of the depth or accuracy of their assertions.

Many of these individuals present themselves as compassionate guides who “love the Mormons” and simply aim to “help people out of deception.” Their self-proclaimed altruism masks a more complex reality. The content they produce often reveals a different intention: lurid exaggerations crafted for engagement, not truth. This sensational approach, designed to capture attention and provoke reactions, can mislead audiences seeking authentic information.

As these critics gain followers, their narratives become increasingly entrenched, creating echo chambers where misinformation thrives. The rise of social media has not only changed the landscape of criticism but has also transformed how information is consumed and interpreted. As such, it is crucial for viewers to remain discerning, actively seeking credible sources and fact-checking claims, rather than falling prey to the allure of dramatized content designed to distract from more nuanced discussions about faith, tradition, and personal beliefs.

Apostates, Ex‑Mormons, and the Rise of Influencer Counter‑Cultism

There remains an important distinction between an Ex‑Mormon and an Apostate.

Ex‑Mormons simply leave the Church, making a personal choice to distance themselves from the beliefs and practices they once followed. This departure can be motivated by various personal experiences, disillusionment, or a search for new belief systems. Many Ex‑Mormons find themselves in a healing process that involves redefining their personal identity outside the confines of their previous faith.

Apostates, on the other hand, actively campaign against the Church, often taking a more vocal and sometimes confrontational stance. Apostasy is not merely about leaving; it involves a commitment to criticizing the organization and its teachings. In the age of social media, apostasy has evolved into a distinct content genre that attracts considerable attention.

Some individuals who identify as apostates join established counter‑cult ministries, leveraging their experiences to warn others about what they perceive as the dangers of the Church. These ministries often provide a platform for shared testimonies and an array of resources aimed at those seeking to leave similar organizations. Others take a more personal approach by building their own platforms through blogs, reels, livestreams, or “storytime” confessionals.

In this digital landscape, many operate independently, crafting their narratives while others collaborate with well‑funded organizations that have established audiences. This collaboration often leads to greater outreach, providing a sense of community among those who have left the faith. With the rise of social media, monetization opportunities have flourished, enabling these creators to turn their experiences into a source of income. They monetize their content through various means such as:

• Ad revenue: Many platforms offer revenue sharing for content creators based on views and engagement.
• Affiliate links: By promoting products or services, creators can earn a commission on sales generated through their referrals.
• Patreon subscriptions: Fans and supporters can financially back creators on platforms like Patreon, providing a steady income stream in exchange for exclusive content.
• Book royalties: Authors of anti‑LDS literature can see substantial earning potential. Even a modestly selling anti‑LDS book can generate thousands in royalties.
• Speaking engagements: Those with strong backstories often find opportunities to share their experiences at speaking events or workshops, further enhancing their public profile.

Today’s digital platforms can amplify a single voice, enabling a viral TikTok series to generate substantial financial gains, sometimes rivaling traditional publishing methods, all within just a few weeks. The financial incentive to sensationalize personal experiences and testimonies is stronger than ever, as the competition for views and engagement becomes increasingly fierce. This dynamic creates a rich tapestry of narratives, each vying for attention and often reflecting deeply personal journeys intertwined with broader societal themes about belief, identity, and the impact of faith transitions.

Digital Tactics of Modern Yellow Journalism

Counter‑cult influencers employ a predictable set of tactics that effectively manipulate their audience and reinforce their narratives. These strategies not only serve to bolster their own positions but also create a divisive atmosphere among viewers and participants in online discourse. As we navigate through the complexities of social media and online engagement, understanding these tactics becomes essential for discerning critical consumers of information.

1. Selective Storytelling

This involves the utilization of selective storytelling, where only the most extreme, unusual, or misunderstood statements are highlighted. By stripping these statements of context, nuance, or historical grounding, influencers can craft a compelling narrative that appears persuasive on the surface. This tactic often exaggerates the reality of individuals or groups they critique, leading audiences to form biases based on partial truths. The impact of selective storytelling extends beyond individual posts; it actively shapes broader public perceptions and can misinform entire communities about the subjects at hand. Audiences may find themselves adopting these skewed narratives as truths, leading to a significant distortion of understanding.

2. Algorithmic Outrage

Another key tactic is algorithmic outrage. Content creators design their posts to provoke strong emotional reactions from viewers, particularly outrage, as this is known to increase watch time and overall reach on social media platforms. The more emotionally charged the content, the more likely it is to be shared, liked, and commented on, which ultimately feeds back into the algorithm and elevates their visibility, further entrenching their influence. This cycle not only perpetuates the popularity of the influencer’s content but also normalizes the volatility in discourse, as audiences increasingly expect and engage with content that elicits a strong emotional response. Over time, such outrage-driven content can lead to a climate of heightened tension and hostility towards differing viewpoints.

3. Comment Curation

In a bid to shape the discourse, these influencers engage in comment curation. Faithful or reasoned responses are often deleted, blocked, or hidden, allowing only the weakest or most simplistic counterarguments to be presented. This manipulation creates an illusion of intellectual dominance, as superficial critiques are showcased while legitimate dialogue is silenced. The result is a skewed perception of the debate, reinforcing the influencer’s position. Furthermore, by strategically highlighting these weak counterarguments, influencers can undermine the credibility of opposition voices, making it seem as though they lack substance or support. This tactic effectively discourages meaningful exchange and promotes an environment where dissenting ideas are either disregarded or ridiculed.

4. Manufactured Authority

Manufactured authority is another critical tactic. Influencers frequently present themselves as experts, despite lacking formal training or qualifications in the fields of theology, history, or religious studies. This self-styled authority can mislead audiences, who may be swayed by confidence rather than expertise, leading to the propagation of misinformation under the guise of credibility. The danger of this tactic lies in its ability to create false narratives that are accepted as factual by followers, as audiences often do not conduct further research or seek out alternative viewpoints. As a result, the influencers become gatekeepers of information that can significantly alter public perception around specific issues or events.

5. Echo Chamber Reinforcement

Finally, echo chamber reinforcement is a prominent strategy. Influencers cultivate communities around shared grievances and viewpoints, rewarding and escalating content that confirms existing biases. This creates an insular environment where dissenting opinions are minimized, and radical perspectives gain traction. The echo chamber effect not only solidifies existing beliefs but can also intensify them, leading to further polarization. Within these spaces, individuals tend to become increasingly entrenched in their views, forming a closed loop of affirmation that excludes critical engagement with opposing ideas. This deepening of division can pose serious challenges to constructive discussions and collaborative problem-solving in broader societal contexts.

In conclusion, these tactics represent modern yellow journalism in its purest form. By employing selective storytelling, harnessing algorithmic outrage, curating comments, manufacturing authority, and reinforcing echo chambers, counter-cult influencers skillfully manipulate narratives to maintain control over their audiences and to perpetuate their ideological stances. Recognizing these strategies is crucial for fostering a more informed and discerning public, capable of navigating the complexities of modern digital engagements with a critical eye. Understanding and countering these influences can empower individuals to participate in a more balanced discourse, promoting an environment conducive to healthy debate and diverse perspectives.

The Hypocrisy of the Gainsayers

Many critics claim persecution when their pages are challenged or their misinformation corrected. They insist that attempts to address their errors are attacks on their “freedom of speech.” Yet these same individuals often reveal a troubling tendency that undermines their credibility, which is a marked lack of openness to constructive criticism and honest dialogue.

In their quest to maintain their perspective, they resort to deleting corrective comments that highlight inaccuracies in their assertions. Rather than engaging with valid points made by others, they choose to block faithful responders who aim to provide clarity and context. This behavior raises an essential question about their commitment to genuine discourse.

Furthermore, when faced with challenges to their viewpoints, some mock Latter-day Saint apologists instead of engaging in a productive exchange of ideas. Their approach can often resemble schoolyard-level ridicule, which detracts from the possibility of sincere debate. It becomes evident that their responses are less about fostering a transparent conversation and more about defending an unfounded narrative.

Even when confronted with clear corrections to their claims, these individuals frequently promote falsehoods, showcasing a troubling disregard for the truth. Their continued propagation of inaccuracies suggests that their devotion is not to truth, but to their narrative. This entrenched mindset not only stifles constructive dialogue but also perpetuates confusion among their audiences, who may be misled by their unchecked assertions.

The Unexpected Blessing of Modern Criticism

And yet the proliferation of yellow journalism has an unintended effect:

It drives people to seek the truth.

Many who encounter sensationalistic claims eventually ask real Latter-day Saints for clarification. They discover that the caricatures do not match the lived faith of millions. Instead of relying solely on the distorted portrayals presented by critics, these individuals take the initiative to engage directly with members of the faith, seeking out genuine conversations and insights. Through these interactions, they find answers, context, and spiritual grounding that are often missing in sensationalist narratives.

As they explore the authentic beliefs and practices of Latter-day Saints, these seekers begin to develop a nuanced understanding of the faith. They learn about the history, values, and community aspects that form the foundation of this religious tradition. This process often leads them to a deeper appreciation for the complexity of faith and the diversity of beliefs within humanity.

In this way, the critics become accidental missionaries. Unwittingly, their exaggerated claims and sensational stories compel individuals to dig deeper and find the truth for themselves. This journey of exploration fosters not only personal growth but also promotes dialogue and understanding between individuals of different backgrounds. Ultimately, the quest for truth transforms initial skepticism into a more informed perspective, bridging gaps and building connections among diverse communities.

A Spiritual Battle in a Digital Age

We are living in a time when hearts and minds are shaped by feeds, trends, and viral narratives. The adversary uses distortion, confusion, and sensationalism to pull souls away from Christ. But disciples of Jesus Christ are called to respond with specific qualities that can guide us through the tumultuous landscape of modern life:

Clarity – In an age where misinformation spreads rapidly, clarity is essential. We must seek to understand the truth and be well-versed in the teachings of Christ. By being clear in our beliefs and our communication, we can counteract the noise and provide a solid foundation for others seeking guidance.

Charity – Amidst the chaos, charity should define our interactions. We are called to love one another, even when faced with differing opinions or beliefs. This love, demonstrated through acts of kindness and understanding, can bridge divides and show the world the true nature of Christ’s teachings. It is through charity that we can nurture relationships and foster communities that reflect His love.

Conviction – Our conviction in the truth of the Gospel must remain steadfast. In moments of doubt or challenge, it is crucial to hold firm to our beliefs. This unwavering faith not only strengthens ourselves but also inspires those around us to explore their own spiritual journeys. Conviction empowers us to stand against the tides of culture that seek to lead us astray.

Testimony – Sharing our personal testimonies can be a powerful tool in this modern age. Each story of faith, struggle, and triumph serves as a testament to God’s influence in our lives. By articulating our experiences and how they align with the teachings of Jesus, we can resonate with others and encourage them to seek their own relationship with Him.

Light – Finally, we must let our light shine brightly in a world increasingly shaped by digital shadows. This means engaging with the world around us positively and actively promoting hope and truth. By embodying the light of Christ in our actions and words, we can illuminate the path for others who might be lost or seeking direction.

Paul’s Counsel on Dealing with Gainsayers (Titus 1:9)

The Apostolic Mandate for Responding to Critics

Long before social media existed, Paul warned the early Saints about a particular kind of critic — the gainsayer. The term appears in Titus 1:9, where Paul instructs leaders to: “Hold fast the faithful word as he hath been taught, that he may be able by sound doctrine both to exhort and to convince the gainsayers.” — Titus 1:9

A gainsayer is someone who:

• contradicts truth
• speaks against the faith
• resists sound doctrine
• challenges the teachings of Christ
• does so with confidence, boldness, and often hostility

In other words, Paul is describing the very dynamic Latter-day Saint content creators face today: individuals who come “hot out of the gate,” aggressively challenging testimony, doctrine, and faith. These gainsayers are not merely passively skeptical but actively oppose the beliefs and principles that many hold dear. Their presence can create a significant tension within communities, as they seek to undermine the faith of those who are steadfast and loyal.

Paul does not tell Titus to ignore them. He does not tell him to remain silent. He does not tell him to avoid conflict at all costs. Instead, he acknowledges the reality of such challenges and addresses the necessity to respond with conviction and commitment to the truth.

Paul commands three essential actions:

1. Hold fast the faithful word – This command encourages believers to stay deeply rooted in scripture, testimony, and revealed truth. It’s a reminder that one’s foundation should be built on a solid understanding of the faith, enabling them to withstand the doubts and contradictions posed by gainsayers. This steadfastness is crucial for maintaining a strong testimony in a world full of conflicting ideologies.

2. Exhort – Here, the call is to teach, clarify, correct, and uplift. Exhortation is not just about reiterating what is known; it involves actively engaging with others, sharing insights, and providing guidance that can illuminate the path of faith. This engagement also fosters an environment where questions can be asked, and answers provided in love and understanding.

3. Convince the gainsayers – This command demands that believers expose error, dismantle falsehood, and defend the doctrine of Christ. This does not mean engaging in fruitless arguments or being contentious, but rather fulfilling a responsibility to articulate the truth clearly and effectively. It’s about pointing out inaccuracies with respect and grace, helping those misled by false narratives to see the light of truth.

This is not contention. This is covenantal responsibility. A key aspect of Christian discipleship involves lovingly confronting inaccuracies and being willing to uphold the principles of the faith even when it is unpopular or challenged. Having the courage to defend truth bolsters the faith of the community and strengthens individual testimonies.

Paul’s counsel establishes a pattern that all believers should take to heart:

Truth must be defended. It is essential to affirm what is right and true in all conversations, both public and private. By doing so, one not only protects their faith but also that of others who may be wavering.

Falsehood must be corrected. This is not merely an academic or theological exercise but a moral and spiritual obligation. Engaging with falsehood and correcting it is a way to steer others away from potential harm.

Gainsayers must be answered. Silence in the face of opposition can be seen as tacit agreement. Thus, addressing gainsayers not only validates the concerns of others but also affirms the belief in the teachings of Christ.

This leads to an important question for our time: What is the difference between contending for the faith and engaging in the spirit of contention?

Doctrine must be upheld. Upholding the truth means consistently advocating for the core tenets of faith and doctrine, creating a solid front against distortions and misrepresentations.

Silence is not the apostolic model. Clarity is. The call is to be articulate and assertive in sharing the faith, providing a clear message that resonates with both believers and seekers alike. This active defense of the faith cultivates a community that thrives on understanding, support, and shared truth, effectively countering the challenges posed by critics and ensuring that the message of the gospel remains strong and unwavering.

Paul’s instruction to Titus reveals a crucial truth for modern disciples: there is a righteous way to confront critics, and there is an unrighteous way. The former is commanded; the latter is condemned. This distinction is often misunderstood within the Latter-day Saint community today, especially as members navigate online spaces where critics attack boldly and expect Saints to remain passive.